About Pop In The Doll Shop

Our story

Pop In The Doll Shop was born out of the life lessons of a global pandemic sprung upon us, disruption to the European Union, and draws upon the experience of the founders of almost a decade in doll retail (at My Doll Best Friend).

Undeniably dolls are objects of beauty, works of artists, and being surrounded by this uplifting beauty and art benefits the health of minds, and a healthy mind improves our overall well-being.

At Pop In The Doll Shop we believe that we get so much more benefit out of dolls as a toy, or hobby, than the visual appeal.

We have learned more than ever in the recent past that we do in our homes really matters; it is the place we learn, the place we work, the place we relax. The home as a centre for family but also for learning, coping, living. What we bring into our homes is valuable for our well-being and development, and we are really interested in the psychological benefit of doll play for all.

Pop In The Doll Shop is situated in the European Union, specifically with warehousing in the Netherlands for cost-effective, easy and speedy delivery of orders to all EU customers.

We use the Dutch word ‘pop’ meaning ‘doll’ in English bringing a double meaning to the name. Seeing ‘pop’ on the diagonal in the vertical logo is intentional. If you’re familiar with the pen and paper game Tic-Tac-Toe also known as Noughts & Crosses, then the vertical column of noughts will look familiar, as a winning line. Why are these associations deliberate and significant to Pop In The Doll Shop’s message?

People readily accept that skills required for games are strategy, tactics, observation, pattern recognition, problem solving, language learning and more. Doll play is seen as developing nurturing skills and often dumbed down as having little modern value to the development of a child-of-tomorrow in a tech-led world.

This in itself is an old-fashioned view since it has been scientifically proven that areas of the brain responsible for social information processing and empathy are activated during doll play, even when playing with dolls alone. The rehearsing and performing of scenarios are skills that encourage children to think about other people, leading to better lifetime social interactions, and much more.

We believe strongly in the value of doll play and its ability to develop social intelligence. Many people have heard of Mark Zuckerberg, the founder of Facebook, but many people do not know he majored in Psychology at Harvard, alongside attending computer science classes. In creating Facebook, he brought together knowledge of human behaviour with the technology that he’s famous for. One would not have succeeded without the other.

 

Pop In The Doll Shop

Social Intelligence At Play

 

Mission

To be the choice doll shop of Europe for children and collectors through a carefully curated selection of the best dolls of each type for their beauty and socially intelligent play value, trustworthy 24/7 ecommerce and great shipping straight to the home.

Vision

Dolls as toys for developing the socially intelligent brain, and because they bring happiness.

At Pop In The Doll Shop, it is our mission to help hardworking adults reduce money wasted on toys that are quickly discarded, by providing companionable dolls that will stimulate years of storytelling, nurturing and significantly build life-enhancing cognitive and emotional skills in children, who will shape the future relations of people and communities around the world. Our vision is to empower all children with strong communication skills, compassion, and social adeptness, for a successful journey through school and beyond. 

Our mission is for the young to discover the joy of dolls; to learn early communication and emotional skills preparing them to make friends at school, growing into adults who will compassionately shape future relations in the wider world. 

Play. Connect. Thrive. Unleash your superpower!

The Pop In The Doll Shop team is a small group of women who care deeply about the welfare of our children, and the future of discourse in an increasingly polarised world.


A global climate crisis, a global pandemic, Brexit, growing nationalistic sentiment in European countries, the onset of a barbaric war in Europe, and more. The need to understand, to empathise, to talk, one human to another, has never been graver, and it is our children’s futures that are in the balance. Together we can create a better future.


Pop In The Doll Shop, has its warehouse in the Netherlands. The word 'pop’ is the Dutch word for ‘doll’, and for anglophiles, to ‘pop in’ has the meaning of ‘to visit’ the doll shop. We are excited for you to pop in the doll shop!  
 
Drawing on more than 10 years' experience running My Doll Best Friend in the UK, and in the context of our aspirations for Pop In The Doll Shop, we are privileged to serve you with delightful dolls, entertainment, and to delve into important topics through our content. We believe with all our hearts that early childhood is pivotal to a child learning compassion and communication, and the best way for them to learn is from modelling by those around them, and through  through play.

 
As a team of parents, as well as being enthusiastic doll specialists with more than 11 years of experience running My Doll Best Friend, we are excited to bring you incredible dolls at our Netherlands facility and online doll shop, Pop In The Doll Shop.

 

With our warehouse in the Netherlands, we will serve customers locally from within the European Union, removing complexity, reducing costs, and being kinder to the environment.

 

We believe happiness comes down to the quality of relationships. Mastering emotions, perceptively understanding a different viewpoint and handling difficult situations, are all important life skills that build safe, stable and nurturing relationships. One of the best ways for children to learn new skills is through the power of play.

 

Playing with dolls, whether alone or with another person, is proven can stimulate the kind of cognitive development normally only possible in real social interaction. As an additional benefit to playing with dolls for enjoyment, doll play is therefore Play for Social Intelligence!

 

We would like to see all children starting school having good communication skills and showing compassion towards each other, so they can capably navigate new social situations, develop resilience and make friends. 

 

Play. Connect. Thrive. Unleash your superpower!

 

The Dutch 'Pop’ means ‘doll’ in English, and we have plenty of them in the doll shop, as well as a growing number of collectibles, playsets, action figures, baby dolls and accessories and fashion dolls.

 

Being serious about doll play, but not taking ourselves seriously is what we're about. 

 

As an online shop, we're open 24/7 so even at midnight you can 'pop in' the doll shop!

Our Vision

Our vision is to kindle a playful spirit of resilience for all, that transcends age and circumstance.

Vision

 

Our vision is to kindle a playful spirit of resilience for all, that transcends age and circumstance.

 

Our Mission

Our mission is for the young to discover the joy of dolls; to learn early communication and emotional skills preparing them to make friends at school, growing into adults who will compassionately shape future relations in the wider world. 

Our Vision

Our vision is to kindle a playful spirit of resilience for all, that transcends age and circumstance.

 

Drawing on more than 11 years' experience running My Doll Best Friend in the UK, the same friendly team of parents and doll enthusiasts is excited to serve you from a new Netherlands warehouse and office space, for this new online doll shop, Pop In The Doll Shop.

 

We believe with all our hearts that early childhood is pivotal to a child learning compassion and communication, and that lifelong happiness is gained using these skills to build safe, stable and nurturing relationships. One of the best ways for children to learn is through the power of play.

Our mission is to contribute to a world of tomorrow built more compassionately by today's children.

Together, let's take action to equip them with the skills.

 

Let them Play for Social Intelligence.

 

Whether young or youthful, we all benefit through play throughout our lives, backed by neuroscience research.

 

We have joined with Business for Good to make giving an inherent part of every customer order.

An explanation about this new initiative is coming soon!

 

As 'pop’ in Dutch means ‘doll’ in English, enjoy shopping for a fantastic doll today! In the future think of us, and 'pop' in the doll shop!

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